Privacy Policy – Lattira

1. Data Controller

The legal entity responsible for the processing of your personal data is:

Hubexo HQ AB
Fälttelegrafplatsen 4
169 71 Solna, Sweden
Org. nr: 556605-9852
Email: privacy@hubexo.com

2. Information We Collect

We collect personal data that you voluntarily provide through Lattira’s contact forms, including your full name, email address, phone number, company name, job title, and the content of your specific inquiry regarding Lattira products or services.

3. Purpose and Legal Basis

Responding to Inquiries: We process your data to provide the information or services you requested regarding Lattira. (Legal basis: Performance of a contract or legitimate interest).

Marketing: We may send you newsletters and promotional materials related to Lattira and relevant Hubexo group offerings, provided you have given your explicit opt-in. (Legal basis: Consent).

Group Internal Communication: As Lattira is part of the Hubexo Group, we may share your data within the group for internal administrative purposes and to ensure we provide the most relevant B2B services. (Legal basis: Legitimate interest).

4. Data Retention

We retain your personal data only for as long as it is necessary to fulfill the purposes outlined in this policy, or until you withdraw your consent. We periodically review our records in HubSpot and remove data that is no longer considered relevant for our business relationship.

5. Data Storage and International Transfers

We use HubSpot as our primary CRM and marketing automation platform for the Lattira brand.

EU Hosting: Your data is primarily hosted and stored on servers within the European Union (EU/EEA).

Global Access: As Hubexo is a global organization, personnel located outside the EU/EEA (e.g., in the United States) may access your data for business and administrative purposes.

Safeguards: For any access or transfer of data outside the EU/EEA, we ensure protection via legal mechanisms such as Standard Contractual Clauses (SCCs) or the EU-U.S. Data Privacy Framework.

6. Your Rights

Under the GDPR, you have the right to request access to a copy of your data, the right to rectification of inaccurate information, and the right to erasure (the "right to be forgotten"). You may also withdraw your consent for marketing at any time via the link in our emails, or object to our processing based on legitimate interests.

To exercise any of these rights, please contact us at privacy@hubexo.com.

7. Cookies

The Lattira website uses cookies to improve your user experience. For detailed information on the specific cookies we use, please refer to our Cookie Policy.

8. Complaints

If you have concerns about how we process your data, please contact us directly. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection:

Integritetsskyddsmyndigheten (IMY)
Web: www.imy.se